- Equality & diversity
- Listen to one another
Originally coined in the 4th century B.C.E by Greek philosopher, Aristotle, Ethos, Pathos, Logos was a tool of persuasion. Ethics being a derivative of the word, ‘Ethos’ established the speaker’s credibility. Pathos appealed to the audience’s emotions and attempted to generate empathy. Logos ensured the arguments were sound and logical.
At Cloudcase, we take this tool of persuasion and instead treat it as a tool for decision making and, more broadly, a tool for how we treat one another and our clients.